Always be sure you are focussed on what your key topic is and what the instruction and scope words are. Avoid GOING OFF HALF COCK and other pitfalls. Let's take a look at Section B of the Mid-Semester Exam.
Choose TWO of the following groups and discuss how your approach to negotiating with them in a business context would differ: [a] Indians [b] South Koreans [c] Australians [d] Brazillians and [e] Germans.
Don't fall into the trap of only describing [or contrasting] cultural matters and forgetting to discuss how these differences affect your approach to the nationalities in question. This question is about how you would respond to cultural differences rather than identifying what those cultural differences are. Having made sure you have done this, you must not forget to discuss how your two approaches [to the two groups you choose] differ from each other. Be sure to choose two nationalities that will offer you plenty of contrasts in terms of culturally appropriate negotiating.
This question is not about science fiction or speculation; you need to make "predictions". You also need to refer to the things mentioned and discussed in the “Thoughts About The Future” articles. Even if you enjoy talking about the future, if you cannot remember specific things from those five articles, do not attempt to answer this question.
One possible pitfall here is to waste words on restating the concept or theory that is mentioned in the long quote in the question. Your answer should be a series of practical and realistic suggestions about the way you manage your time and live your life. [2016 Note: the main mistake you might have made with this question would have been to try to answer it at all... because it WASN'T on the exam paper. It was on last year's paper. You should never answer questions that are not actually on the exam paper!]
Be careful. If you cannot remember the specific symptoms that psychologists look for when they diagnose "NPD", don't attempt to answer this question. It doesn't matter how much you like talking about narcissism or identifying it in yourself or in your friends, this is not what this question is looking for.
[2016 Note: This question wasn't on the exam paper either. It was on 2015's paper.]
This question might be a good one to answer if you've given it thought prior to sitting down for the exam and if marketing is an area of interest for you. The question of whether it is an "art" or a "science" is referring to technical matters relating to how the marketing (and advertising) process is carried out and your answer needs to be rooted in this. So, while this question looks like 'an opinion question', it's really 'a knowledge question'. Having said that, if you do tackle this question, don't forget to state clearly what your view is and your reasons for it.
Beware of going into great detail about emotional or behavioural problems of teenagers and being vague about what your approach to these problems would be. Don't be tempted to say things like 'I will always love them, come what may' without being specific.
A pitfall here is waffling on about the size and importance of the Chinese economy and therefore the importance of more and more people being able to speak Mandarin. This is all well and good, but the key word is "replaced". What function does English currently have as "the global language"? Is this function going to end one day? The question is asking about THAT and not whether China and Chinese are growing in significance. Think of it this way; if you think Mandarin will replace English as the global language one day, do you imagine Germans talking to Arabic speakers in Chinese? Do you imagine Indonesians talking to Brazillians in Chinese? ...because that is the kind of thing this question is getting at.
A possible pitfall here is that you spend your time describing the mother's trip around Asia with her two children and [1] forget to focus on their education, and/or [2] forget to express your own views on this issue. It is, I think, acceptable to give a mixed response [e.g. this and this was "reckless" but this and this was "wise"] but you must evaluate things and justify your views.
Hopefully, what you understand by this statement is that the writer of the question wants you to talk about the future potential of social media in Indonesia, perhaps with reference to things like the rapidly expanding middle class and the increase in credit card ownership. A pitfall here is you finding yourself waffling on about how excited and obsessed Indonesians are with social media. This question is about the future of social media, not about describing its popularity at the current time.
This is pretty much a "Knowledge" question where you need to recall the points made against changing the seating arrangement. If you find yourself discussing the entire for & against debate, or making your own judgements about the issue, then you are missing the point and wasting words.
The danger here is that you spend time discussing the reasons for marrying later instead of discussing the consequences of this trend. Also, these "implications" are in terms of women, changing families, and the response of politicians. If you don't know much about these three aspects of society and only know a lot about the reasons why women are marrying later, you should probably avoid this question.[I wrote this]
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