ADS TO GO EVERYWHERE
Could ads to go everywhere be the very next new thing? I was reading how Google has found a way to put ads on iPhones and other mobile devices through a new acquisition called AdMob. According to a 2009 article, Google purchased AdMob for $750 million from its founder Omar Hamoui, 32, who created the business four years previously while in grad school at the University of Pennsylvania ’s Wharton School.
The system is considered a breakthrough because Hamoui found a way to get through the controls that wireless carriers impose on the content that customers can see on their phones. These controls have been termed “walled gardens” since they were protecting the content, and the carriers were like Godfathers with protected turf deciding who could enter.
But Hamoui ’s AdMob system meant that anyone could get through, and after Apple introduced the iPhone and provided a platform where users could chose their own applications, over 100,000 developers created new apps for it. Apple was able to charge only a few dollars or even give the programs away because of the revenue from AdMob ’s ad network.
The program has proved so successful that since its creation, AdMob, which now has 150 employees, has provided almost 140 billion ads on mobile Web sites and apps. Its revenue for 2009 was $45 to $60 million, and it doubled its income this year after tripling it in the previous year. No wonder Google wanted to buy it for $750 million.
The way AdMob works is that it lets programmers decide where they want their ads to show up while their apps run on a phone. As a result, advertisers, who may be app makers or mass marketers, can decide how to target their ads. They can, for example, advertise to anyone with an iPhone or choose a particular demographic. In turn, this targeting means more clicks per ad. For instance, Hamoui reports that users commonly click ads five to eight times more often on a mobile phone than when they see ads on a desktop computer.
AdMob has competitors that also put ads on phones, such as Jumptap, Mojiva, and AOL, but currently AdMob appears to be the market leader and is likely to stay there with Google ’s purchase. After all, Google seems to have a good sense for picking one of the very next new things. In 2006, it purchased the Internet ’s top video channel YouTube for $1.76 billion. And in 2008, it acquired DoubleClick, an advertising reporting system that helps Web publishers, marketers, and ad agencies target ads and assess them for the best performance.
What this means is that you are likely to see more and more ads wherever you are. Use an app on your cell phone, and see an ad. Take a picture and share it with others, and see an ad. Get stranded in your car, and see an ad as you call for help and report where you are. Let others know about this cool new song you just heard, and see an ad as the song plays. In other words, you can expect to be increasingly surrounded by ads wherever you are. It ’s great that all these apps will make life easier and more interesting—and to help make that fi nancially appealing for the provider, you ’ll see an ad.
Thus, wherever you go, you ’ll be seeing more and more ads everywhere—all part of the sea of ads that contribute to the branding and promotion of everything in modern life.
Extracts taken from "The Very Next New Thing ~ Commentaries On The Latest Developments That Will Be Changing Your Life" by Gini Graham Scott (2011)
Extracts taken from "The Very Next New Thing ~ Commentaries On The Latest Developments That Will Be Changing Your Life" by Gini Graham Scott (2011)
Advertisements in 10 years will be very different from today’s ones. Will be different refers to the perspective of effectiveness, design and technological aspects. There are few methods of advertising
ReplyDeletethat could potentially appear in 10 years of time. The first type of advertising method is the programmatic advertising. What is programmatic advertising? Programmatic advertising is automated bidding on advertising inventory in real time, for the opportunity to show an ad to a specific customer, in a specific context. It’s designed to give you suggestion about when to socially share advertisement at the perfect time. Next one is the AI based advertising, one of the example of AI based advertising is Real-time bidding (RTB). Taken by the website of www.techemergence.com, RTB “Refers to the buying and selling of online ad impressions through real-time auctions that occur in the time it takes a webpage to load. Those auctions are often facilitated by ad exchanges or supply-side platforms.” The last method is Demand-side platform (DSP) which is a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface. All in all, I can conclude that the one who will control the advertisement in the future are AIs and next level technology stuff.
In this era, technology has grown significantly and it is able to do things we have never imagined were possible before. Technology has become a prominent part of our lives. As I see it, technology will take major part in future advertising since it is the most vital and effective way a company or brand could market themselves. I think the advertisements in the future will involve technology particularly in its airing. In my opinion, advertisement must be very unique and big so people would be more attracted. I think future advertising would no longer use billboards; it will use big transparent screen. The screen would be placed in the walls of buildings facing the streets. The screen would have crystal clear image resolution along with great audio capability. The screen would display very big and eye-catching hologram that no one would be able to ignore it. In this way, advertisement would be so much more effective.
ReplyDeleteAdvertising is the best way to communicate to the customers. Advertising helps informs the customers about the brands available in the market and the variety of products useful to them. Advertising is for everybody including kids, young and old. It is done using various media types, with different techniques and methods most suited. I think advertising in the future will be more focus using technology and internet because people nowadays always depends on internet and technology and the advertising company will use technology and internet in the future as the media and the best way to communicate to the customers. Besides using technology and internet as a media, I hope advertising in the future will be more transparent and safe. Brand safety is a priority for all marketers today, It’s about staying true to the brand’s purpose, which partly has to do with running ads in a positive, honest, and trusted environment.
ReplyDeleteBeing a marketing staff in several events and organizations makes me realize how big of effect an advertisement have. Ads have been evolving from time to time to reach out more and more people easier. The power of social media has a huge part for making it happen. From their smartphones, they can access millions of information just by a click. That’s why people nowadays are also exposed to multiple advertisements every day. Now the problem is how do these companies know the people they are targeting to? That is a fundamental question of a company’s marketing. How do they access information to know interests of people they’re targeting? This may lead a breach to people’s privacy. My friend told me once that he was talking about some products over and over but never actually search it online, and the one day the advertisement for that certain product came in his suggestions. He suspected that companies may now use smartphone microphones to access our private information (without us even acknowledging it). I guess that’s why it's true what people said, ‘beware of the internet’.
ReplyDeleteA lot of things have changed in advertising from its first appearance back in 1800s. There’s a lot of different methods right now in doing advertising. From the most traditional way using newspaper (at least that’s the first method of advertising that I know) until the most modern and no longer innovative thing, which is utilising the power of the internet. I believe that technological developments have made human’s lifestyle changed. Technology have altered the way we live our lives; for example, it is possible for us to order foods with just some clicks from our phones right now. But it isn’t just the lifestyle that is affected by the development of technology. Advertising, which purpose was just to promote and inform people about products, have transformed a lot; internet and technology are now an integral part when making ads. Although it is a good thing, I think that people should be aware of the fact that privacy is something that degrades as technology develops. In advertising for instance, many companies use private information of customers in order to understand what the customers really need; thereby they can give them the right offers and coupons. Despite all these facts though, there’s one thing that I’m sure of, in the future, ads will be even closer to us.
ReplyDeleteThis is a pretty interesting and accurate article that is happening around us at the moment, without us being fully aware about it. The future of advertising has vastly improved, for us – it could be extremely annoying and even damaging to our finance. Using Facebook as an example; they have advertising systems where it could detect your shopping patterns and interests, your product/service likings and even creating a profile of your preferences. In a way, this is helpful and smart because it filters the advertisements to your likings and only specifically to your interests, or at least a good guess of what you might like. However, it is quite scary to have a system that knows what you’re in to. In this perspective, it is creepy to be fed with advertisements that the system knows you’re into – having a good chance of spending your money for whatever is being advertised. This could be damaging to our finance, and even worse, kids could be treated the same, leading them to nag to their parents to purchase certain things.
ReplyDeleteAdvertisements, I find them very annoying. They pop up randomly at places where it changes your focus from where you really want to focus on towards that advertisements. But that really is the purpose of advertising. It as a method that companies use to promote their product to the people so that they can increase their customers. Advertising today is really advance, since we have it every time we open a website, we walk down the road, we go out of our house, we go eat at a restaurant, even when we lost a game in our gadgets. And advertisements are shown in many different forms as well, it can be physical or digital. Since technology is getting better and better, advertisement will definitely advance as well. But how it will look like in the future is definitely still fiction to us, it’s still a mystery, and we can't really expect anything.
ReplyDeleteBut in my opinion, for advertisements in the future, it must be more interesting and should be giving in a more smooth manner, not just shoving it up to the peoples face. It should also follow the demand of the people, but that depends on the person in charge of making the advertisement. There was a video that I watched that was quite interesting, it was a ted talk by simon sinek and he talked about how great leaders inspire action. And what he said was very interesting and caught the audience's attention. I think that everything he said in that talk could be applied in advertisements and should be applied in it. I will copy the link to it’s video on youtube. He said that great leaders every organization knows what they do, know how they do it and why they do it. And if we apply it to advertising, he said that they should start with what they do, then how they do it, and why they do it.
DeleteHow great leaders inspire action | Simon Sinek : https://www.youtube.com/watch?v=qp0HIF3SfI4